That was actually quite nice, except that the camera's position gave me the impression that Nick Offerman is a giant.
Really though, genius marketing. I ran this through my projector onto a 9ft tall wall, and lined up his fireplace with my crappy gas fireplace. Really changed the atmosphere of the living room. Mrs. HB said it was weird, and then locked herself in our bedroom. At least I got to sleep next to a nice warm fire all night.