I guess I'm really getting quite old as I have one hell of a time understanding their wording when someone selling a firearm, they list it showing the model and then the words " New in the Box".

Then their ad indicates that they have fired the firearm maybe thirty or forty times. Was surely new in the box when they purchased it but after being fired a few times,(the way I see it) it is no longer NEW in the BOX. I am seeing more and more ads like this. I'd think it'd be more accurate so say "LIKE new in the box".
Please help this old guy to understand this.

I am NOT singling anyone out here. This is meant to be just an general question as this happens a lot lately!! THANKS!