http://kotaku.com/apple-is-rejecting...uns-1685507628
"Apple has started to reject mobile games from the iOS app store for displaying guns in their promotional material and app store icons. So far, the regulation hasn't had an impact on actual in-game content. "
"The blog post, titled "Apples rejection freaks me out," brought more attention to the issue. After that, Bestebroer said, "the game was approved within an hour or two." He's also released another update since then, which "got approved without problems." Other developers haven't had the same success pushing back against Apple, however. Since the regulation only applies to promotional material rather than actual in-game stuff, it's much easier for developers to change the icons or screenshots for their game than appeal Apple's rejection—a process that could preclude a game from receiving valuable updates."
I wonder if this is a company-wide policy or an Employee With A Cause. Given my dislike for Apple, I'll go with the former.