Stopped in today and was impressed with the space and location. I think this shop has potential.
The BAD:
I didn't buy anything because the prices were steep compared to other local shops. On this trip I was looking for one of the new take down 10/22s and 5.45 x 39 ammo. The 10/22 was $75 more at USA than another local shop. The ammo (on order) was $90 more for a tin of 1080rnds than the same tin I ended up buying at another shop.
The Good:
There were a lot of unique pieces that might interest someone looking for a particular collector piece.
Good selection. A lot more black rifles and pistols on order.
$10 transfers
Todd, the guy I talked to, was very helpful, knowledgeable, and eager to sell me something but not pushy.
Conclusion: If these guys can compete on price this could be another great shop. I'm going to give them some time before I make a final judgement.