Bourbon or "American": Stranahan's, Basil Hayden's Knob Creek, Woodford Reserve (Yes, I like Stranahan's, god help me)

Rye: Ri1 (Yes, it's made by the Jim Beam people. But it's good enough that you wouldn't know it)

Irish: Bushmill's, Tullamore Dew.

Scotch: I don't know scotches that well.

Cigars: If these aren't semi-regular smokers, then I'd go mild: Macanudo with Connecticut wrappers (everybody knows Macanudo) or Rocky Patel Edge Lite or RP Connecticut 1999 or Oliva Connecticut reserve (which I like a hell of a lot better than the first two).

Ashton Classic and Ashton Cabinet are also good for milder smokes, but a lot more spendy.

If you want something a little stronger, I've been on a CAO Brasilia and Man-o-War kick lately.

I'd skip the cigar stores and go straight to online: http://www.cigarbid.com or http://www.cigarauctioneer.com, which are the auction sites owned by http://www.cigarinternational.com and http://www.famous-smoke.com. They've both sucked an unholy amount out of my wallet over the years.