Plan B is take a copy of the ad to Wal-Mart. They'll match the price. They carry the brand that's on sale at King Soopers. As with any price match at Wal-Mart, go to the lane with the high school kid rather than the old person who had to go back to work from retirement. They'll more likely be comfortable with the adjustment on the register and in general want to just get you through the line.