Looks like the storm is going to hit dead on where I used to live, but where my parents and many friend still live. The one icon showing the eye of the storm projected track is right on top of my parents house.
My one buddy has about 100 liters of fresh water stored, a ton of water stored in 2liter bottles for sanitary uses, a couple water bobs for use in the tubs if needed. He's got a small generator for critical needs, lots of canned foods, etc. He has been taking preparedness seriously the last few years, which is great.
One thing I see that he hasn't prepared for is cooking. He doesn't even have a grill, let alone a small propane burner. He has gas to the stove, so that's much more reliable than electric, but still a possible issue.
Now, he works for the power company, and will be working 12hr shifts during the emergency starting tonight. That leads to a second possible issue: he won't be home, can his wife work the generator to keep the fridge running as needed? She's a smart one which is good, but unless he's taken the time to show her how it all works, that could be an issue.
Now my parents on the other hand. They were down in Myrtle Beach, and were trying to figure out what to do. My Dad just thought "insurance will fix everything, let's stay here" but Mom thought to head back for a few critical things and to take "flyable" items off the porch and deck, so they came back. They have a log home so it will take a bigger storm than this to knock it down. The plan is now to wait until the storm passes, and if the power goes out, load up the fridge contents into coolers, jump in the car, and head back down to South Carolina. After a few days the power will come back on and they'll head back.
Every minor snowstorm on the east coast is hilarious to watch though. As soon as the weatherman predicts snow, people jump in their cars to go to the grocery store and stock up on milk, bread, and diapers. They don't know why, and even a 22 year old virgin bachelor will grab bags of huggies. It's instinct they don't know why they do it. And once the "necessities" gets low in stock, the fists start flying. Power lines go down everywhere by the time the first snowflakes hit the ground. You're guaranteed to be without power for at least 4-6 hours. It's ridiculous how poorly prepared most everyone is out there.