It seems like there are a number of great articles, videos, and case studies. I'm thinking that what's really needed is for someone with deep pockets (NRA maybe?) to pull some of them together into a series of 30-60 second TV ads and get them blasted out over the airwaves. This appears to be a hugely effective way to reach and influence large numbers of people, and is a tactic we're seeing used quite often by those who have....different intensions.