I was in southern California for vacation last September and have a business reason to return in June, but we are going to skip the business trip entirely. Have motorcycle friends who take long trips in the summer that frequently involve California and they are going to skip that state. There is plenty things to see and do here in the west without ever setting foot in CA.

CA spends alot of money on tourism advertising in Colorado, so there is a real potential in this idea.

Still researching and discussing this with as many folks as I can