At the Tanner this morning (which was insanely busy; avoid if you can), there was a super-busy vendor near the back of the North hall, selling cheaply tricked out DMPS ARs ($3K+!!!) and 870s. I saw many young guys who I would estimate were 25-30 years old buying up the ARs as fast as they could write the orders. Two of them I asked if this was their first rifle, and both said yes. I'm not sure if they understand the terrible value they are getting, but I don't think it mattered to them - they just wanted an AR.