If we're talking only about cars I would only buy American if I were buying a Ford. Unfortunately the Explorer doesn't compare well to the 4Runner so it's not even on my radar but if that Ford Atlas concept becomes reality I would be real happy to buy a pickup and that would be the only one to consider.

Anything besides cars, I do my best to buy American and I'm fine with paying a little more to do it. GoRuck bags are the absolute shit and they've got a brand and quality I'm happy to support.