We need a better way than just slinging your rifle across your back and walking into retail stores. One idea I had is why not wear a shirt that says "Please ask me why guns are safe" or something along those lines when doing a stunt like this? Same thing as picketers waving signs. I think it might take some of the "scary" away and let people approach you a little easier. You're not there to scare people. You're there to inform. Even take it one step further, let's print up gun facts on cards/flyers to hand out as people walk by.
Thoughts?