Earlier this year they had complete rifles/carbine on special for $650.
I've read quite a few posts about their rifles on another non AR rifle forum (read Not Arf)
The guys who bought the $650 carbines were happy with them mainly because of the price.
Aren't they are also the guys who torture tested their class III carbine on youtube by firing something like 5000 rounds of full auto and throwing it into a puddle to cool it off every now and then?
Some people still believe that the AR is not a reliable platform.