I think you might not be seeing the forest for the trees. The name of the organization is... get this.
Black (as in JUST African Americans)
Lives
Matter

An African American priveledged community organizer working for the above organization SHOT HIMSELF to death.

If I worked for MADD and then got wasted and crashed my vehicle into a telephone pole and killed myself INTENTIONALLY, would I be unclassy to link a story pointing out the irony in that?