I have a new spare set of NAPA pads I'll put on my Gen 1 Tundra tomorrow. They were the high end pads I bought in 2011, probably the "ultra premium", but I didn't use them then. I usually do my own brake work but at the time the calipers needed to be replaced so I ended up having the Toyota dealer do the work, and they did it cheaper than several quotes from other local shops. Surprise, surprise. Today, I've gotten 60.4K miles out of those pads which is remarkable since I have a lead foot on both gas and brakes and routinely drive at high speed in the mountains. I'll go with premium pads if only to avoid more frequent maintenance.
Needing to gear up for the upcoming backcountry hunts on forest roads and winter driving over the passes, it's time to replace shocks and tires too, all in the next week. Go prepared or be sorry.