Luckily those who have earned it don't advertise it. There's a bit of professionalism in those who have earned that honor, probally one of the reasons they were awarded it. Maybe it's just me, but I see no need to boast of my medals or awards (we never even worn them). Bragging about them is usually the first sign of a fake. I'm not saying that we shouldn't be proud of our accomplishments, but bragging is just silly.