Apple isn't above reproach but they are not doing it anywhere near as intrusively or at the scale of Google, Facebook, and Amazon. Apple has nowhere near the investment in data mining that Google or Facebook have put in and you need to do more research yourself if you think they're anywhere near equal to Google in this. All the tech oligarchs have levels of evil in what they do but the scales aren't even in the same ball park. Apple is like the baseball backstop in my neighborhood park while Google is Yankee Stadium merged with Fenway, Candlestick, and the Astrodome.