Yeti cuts ties with NRA

[Great-Kazoo]

I am afraid to do an inventory of my coolers. I think I have one of every cooler mentioned in this thread. I'm cooler than I thought. lol

Chill out.

[ChadAmberg]

If people bought their coolers, then returned them a couple days later, generally they have to be sent back to the manufacturer, which costs them money.
Wouldn't it be interesting if lots and lots of NRA members bought lots of their coolers, then returned them?

[Shooter45]

Something I read from the Boone and Crockett club:

STATEMENT FROM YETI:
April 23, 2018
A few weeks ago, YETI notified the NRA Foundation, as well as a number of other organizations, that we were eliminating a group of outdated discounting programs. When we notified the NRA Foundation and the other organizations of this change, YETI explained that we were offering them an alternative customization program broadly available to consumers and organizations, including the NRA Foundation. These facts directly contradict the inaccurate statement the NRA-ILA distributed on April 20.
Further, the NRA-ILA stated in that same public communication that “[YETI has] declined to continue helping America’s young people enjoy outdoor recreational activities.” Nothing is further from the truth. YETI was founded more than 10 years ago with a passion for the outdoors, and over the course of our history we have actively and enthusiastically supported hunters, anglers and the broader outdoor community. We have been devoted to and will continue to directly support causes tied to our passion for the outdoors, including by working with many organizations that promote conservation and management of wildlife resources and habitat restoration. From our website to our film footage and from our social media posts to our ambassadors, YETI has always prominently featured hunters pursuing their passions. Moreover, YETI is unwavering in our belief in and commitment to the Constitution of the United States and its Second Amendment.
Note: YETI is a supporter of the Boone and Crockett Club's conservation and fair chase efforts.

[hatidua]

I am afraid to do an inventory of my coolers. I think I have one of every cooler mentioned in this thread. I'm cooler than I thought. lol

Get a Frigid-Rigid. The rest won't compare. Mind kept ice for 17 days during the hurricanes in FL in 2004.

http://www.frigidrigid.com

A bit more costly, but a whole lot better than a rotomolded cooler.

[Aloha_Shooter]

I got the same reply via email. I trust NRA-ILA more than I do Austinites selling overpriced coolers and tumblers. Timing of Yeti's restructure of "outdated discounting" program is suspicious -- I just think they realized who their largest customer base is and they can't virtue signal like REI.

[Bailey Guns]

I'm curious if this had anything to do with Yeti's decision:

Cooler-Maker Yeti Puts IPO Plans on Ice
Yeti kills plans for initial public offering, citing ‘market conditions’

By Maureen Farrell
Updated March 26, 2018 7:10 p.m. ET

Yeti Holdings Inc., the maker of Rambler mugs and pricey coolers, has ended its plans to go public, citing “market conditions.”

After reading a story about the whole fiasco on Fox this morning it sounds like the backlash against Yeti was pretty severe. I'm guessing they're in damage control mode right now. Who knows? I do think a lot of people are pretty tired of the SJW crap coming from a lot of companies and are starting to push back, maybe even when it's not entirely deserved (such as in this case with Yeti).

I'm guessing, though, this latest announcement isn't going to help "market conditions" at all in the short term.

(Apologies if someone's already mentioned the company's attempts to go public...I didn't see it.)

[Honey Badger282.8]

That IPO statement was released a month prior to the NRA statement. Honestly, I think this had more to do with Yeti not having enough of a profit margin on that program.

[Jeffrey Lebowski]

That IPO statement was released a month prior to the NRA statement. Honestly, I think this had more to do with Yeti not having enough of a profit margin on that program.

Yep, and they’ve toyed with the IPO idea 3x now. I don’t think offering estimates are that lucrative for them to have to flip into Sarbox mode and everything that goes with that.

[Bailey Guns]

My point was the IPO offering decision might've made them think it would be more profitable to go after a different segment of the population.

[colorider]

How about we wait till the NRA or Yeti publish the original letter that was sent to the NRA. I'm interested in why neither has shown it. I'm holding out on making a judgement until I see it.